The AIDS Awareness Campaign goal was to demonstrate the very real reality of AIDS. To hit the point home a poster that can be distributed in many places was created to show the cure for aids. Currently there is no cure for aids which represents the black, nothingness. This gives the feeling of empty and allows the view to understand that AIDS is not only a serious disease but that if you get it, there is no cure. Highlighting AIDS in red make its the focal point, accompanying the red ribbon for aids awareness and a link to their website to help inform someone who may want to learn more.
Branding & Identity