Traces is a brand extension of the clothing company Braintree. Braintree creates their clothing using sustainable materials such as ramie and hemp. Living a healthy, organic and natural life style is a top priority for this company. Creating this line of products, it was important to showcase their ethics an beliefs and keep things light and fresh. Using illustrations of the ingredients themselves into the design allows the consumer to see the purity of the product. Bright and vibrant, creates an eye catching contrast with each pattern on the packaging.
Packaging, Branding & Identity
DIN Light, Regular & Bold