Siren is a sub brand to Valkyrie, which was recently seen. Women’s yoga supplies to help the active woman stay strong and healthy. The packaging design is geared towards a women’s inner yogi. The design objective was to be light and flow similarly to a yoga pose. Each label contains its own little design to display a decorative yoga pose. Bright calming colors to lay against the neutral product, which will stand out to the consumer. Simple bold letters to inform the consumer easily.
Packaging, Branding & Identity
Sukhumvit Set Medium
Helvetica Neue Light, Regular & Bold