© 2019 by CASEY SAWYER

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SIREN YOGA

Siren is a sub brand to Valkyrie, which was recently seen. Women’s yoga supplies to help the active woman stay strong and healthy. The packaging design is geared towards a women’s inner yogi. The design objective was to be light and flow similarly to a yoga pose. Each label contains its own little design to display a decorative yoga pose. Bright calming colors to lay against the neutral product, which will stand out to the consumer. Simple bold letters to inform the consumer easily. 

Project Tile

Siren Yoga

 

Project Category

Packaging, Branding & Identity

Class Name

Package Design

Instructor Name

Thomas McNulty

Year

2016

 

Typefaces

Sukhumvit Set Medium

Helvetica Neue Light, Regular & Bold

 

Programs Used

Photoshop

Illustrator