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SIREN YOGA
Siren is a sub brand to Valkyrie, which was recently seen. Women’s yoga supplies to help the active woman stay strong and healthy. The packaging design is geared towards a women’s inner yogi. The design objective was to be light and flow similarly to a yoga pose. Each label contains its own little design to display a decorative yoga pose. Bright calming colors to lay against the neutral product, which will stand out to the consumer. Simple bold letters to inform the consumer easily.
Project Tile
Siren Yoga
Project Category
Packaging, Branding & Identity
Class Name
Package Design
Instructor Name
Thomas McNulty
Year
2016
Typefaces
Sukhumvit Set Medium
Helvetica Neue Light, Regular & Bold
Programs Used
Photoshop
Illustrator
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