Valkyries are known as strong warrior women, Valkyrie was created to support active women in their journeys to a healthy lifestyle. The design is meant to be able to engage the customer by emphasizing the product uses and benefits, keeping the customer informed at all times. The brand’s presence is strong and powerful, just like all women should be. It supports the products effectiveness to help driven and active women in their day to day life. Kept colors neutral with one main color to grab attention to important accepts of the products.